Ray-Ban — Legends: Untold Stories

Date Launched

Turning a 75th anniversary into cultural capital.

Ray-Ban wanted to celebrate their legacy but it seemed like everything had already been said about their products. So, we let go of their history and instead, celebrated their role in pop culture.

The campaign brought together unseen images and original essays by contemporary voices, culminating in a coveted limited edition coffee table book.

Record press coverage cemented its cultural impact, including features in Vogue and Harper’s Bazaar.

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