S&P Global – the leading global financial information and analytics company – sought a partner to deliver an end-to-end training programme to enhance its video storytelling capabilities on social media.
We built, and are currently delivering, a custom video storytelling training programme that will develop new video super powers for S&P Global.
Focusing on pre-production (e.g. script writing and shoot logistics), on-screen/presenter, and production skills (e.g. video recording & editing), the programme’s aim is to improve key video performance metrics, such as: average watch time, view-through rate, and video completion.
15 S&P staffers participated in the original programme, which is now being scaled to S&P's 6,000 staff members, globally.
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