Stream it, swipe it, sold.
For the Galaxy S25 launch, Samsung didn’t just want views, they wanted desire and conversion. So we ditched old-school launches for creator-led livestreams and social commerce that blurred entertainment and ecommerce, turning scrolls into sales.
Our Approach
To reach Gen Z and Millennials, we didn’t push ads: we showed up on Twitch, TikTok, YouTube and Instagram with creators they already trust. The goal: awareness + sales. The method: livestreams that felt like hanging out, not being sold to.
Our Process
We swapped press events for creator-powered streams. Tech deep dives, gaming chaos, exclusive deals and live CTAs showcased the S25 in native, relatable ways. Four streams across TikTok, YouTube, Insta & Twitch, on Samsung + creator channels.
Creators & formats:
• Linktijger & Abulic (gaming)
• Vince_Stick & Margot Verhille (tech)
• Live from Samsung House + creator homes
• Teasers, short-form, BTS, and post-stream content kept momentum rolling
The Results
• 967K+ livestream views & 92s avg. watch time
• 24.6M impressions + 41 direct device sales
• Unboxing CTR of 21.47% (vs. 13% benchmark)
• 3-Day Stream added 459K views
• +76% sales uplift NL, +23% BE
The S25 launch proved that when you make livestreaming shoppable and creator-native, results don’t just land. They slap.
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