Drove $237k in Earned Media within 60 days for lululemon with zero influencer spend.
lululemon came to us to scale their influencer seeding program, build relationships with new influencers on their behalf and drive mass top of funnel traction at low cost. Within 60 days of our first piece of content going live, we prompted $237k in organic Earned Media through influencer seeding & relationship building strategies alone.
A poll shows strategic thinking is in short supply in marketing and that industry conditions are making the problem worse
Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.
Solitary media consumption has risen considerably over the past 25 years
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.