Drove $237k in Earned Media within 60 days for lululemon with zero influencer spend.
lululemon came to us to scale their influencer seeding program, build relationships with new influencers on their behalf and drive mass top of funnel traction at low cost. Within 60 days of our first piece of content going live, we prompted $237k in organic Earned Media through influencer seeding & relationship building strategies alone.
Why the industry's best talent is walking away — and why smart marketers are choosing independents
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Most brands can't copy Unilever's budget — but they can steal its intent.
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Borrowing cultural capital has become a shortcut to relevance. But borrowed fame comes with a price tag.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.