In May 2023, we were honoured with the task of illuminating Sight Scotland's mission through a comprehensive brand multi-channel awareness campaign. Set for a January 2024 launch, our blueprint encompassed TV, OOH placements, and a digital and social blitz, all designed to redefine perceptions of sight loss.
Our campaign's heartbeat was the powerful narrative that people with sight loss embody more than the eye can see, challenging conventional notions of visual impairment.
This narrative wasn't just told; it was lived and shared through the experiences of real individuals - a testament to resilience, character, and the transformative support of Sight Scotland.
The results?
10 million Impressions
455,000 Video Views
7,700 Link Clicks to the Sight Scotland Website
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