SIZE? VAULT OPEN. COMMUNITY IN.

By
GUNG HO
Date Launched

PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER | TALENT

TRUTH

Sneakerheads chase priority access above promos. Post-pandemic, the community craved IRL energy and trusted curation. Retailers win when they host the scene, not just sell the stock

TOLD BOLDLY

We rebooted Size? previews as a Vault. Invite-only, archive showcases, designer talks, creator capture and behind-the-shutter drops - synced to app raffles and digi teasers. Culture led the story and the store felt like home.

IMPACT

  • 14 OTS ACROSS PRESS & SOCIAL

  • 170+ ATTENDEES

  • 750+ NEW ACCESS APP SIGN_UPS

Editor's Picks

We're going to need a bigger brief
We're going to need a bigger brief

A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan

By
Amar Chohan
March 27, 2026
Everything is changing. That's the good news.
Everything is changing. That's the good news.

The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.

By
Amar Chohan
March 13, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

By
Amar Chohan
February 27, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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