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SIZE? VAULT OPEN. COMMUNITY IN.

By
GUNG HO
Date Launched

PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER | TALENT

TRUTH

Sneakerheads chase priority access above promos. Post-pandemic, the community craved IRL energy and trusted curation. Retailers win when they host the scene, not just sell the stock

TOLD BOLDLY

We rebooted Size? previews as a Vault. Invite-only, archive showcases, designer talks, creator capture and behind-the-shutter drops - synced to app raffles and digi teasers. Culture led the story and the store felt like home.

IMPACT

  • 14 OTS ACROSS PRESS & SOCIAL

  • 170+ ATTENDEES

  • 750+ NEW ACCESS APP SIGN_UPS

Smartphone displaying the size? previews app interface promoting exclusive sneaker releases and membership access.
Two attendees at the size? preview event standing in front of branded sneaker wall featuring New Balance collaboration.
New Balance x size? limited-edition sneakers showcased at the 2023 preview event.
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