Following the creation of Harry’s award-winning brand platform ‘Feel Good, Fellas’, we helped the brand continue its dedication to supporting men’s mental health through a partnership with charity mental health service Shout, and Guild Gaming.
We wanted to ensure that mental health support is accessible wherever people feel most comfortable. For men, research showed that this is during an activity that involves little eye contact. That’s why for Men’s Health Awareness Month, we created Talk Squad- a unique new service through which gamers could access free, confidential mental health support whilst gaming.
We launched the initiative through a live event that streamed on Twitch, enlisting celebrity streamers to give the public an insight into how the sessions worked. The ‘everyman sessions’ allowed the public to schedule 1-to-1 sessions while playing popular games and connecting directly with Shout-trained clinicians.
These sessions were all filled, with a waitlist and conversations are occurring about making Talk Squad a permanent fixture.
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