The Botanist tasked us with leading both their content and paid strategy across all channels. The brief? Bring their brand proposition, All We Need Is Now, to life in a way that felt human, elevated, and truly social-first.
Our induction into the brand was like no other. We travelled to the gorgeous island of Islay, spoke to the locals, the foragers, and the whole Botanist community to really get a feel for the land.
Looking at the social grid heading into summer, we saw a clear opportunity. While the content was polished and premium, it needed more people, more movement, more life.
From June to August, we focused on building out content that amplified real moments, from the cosy everyday to spontaneous get-togethers, to create a brand world that felt more alive, more connected, and more The Botanist.
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