A creative partnership between We Are All Marketing, Sprowt & Belief Machines.
The Coconut Collab, known for their creamy coconut-based yoghurt alternatives and desserts, set out to refresh the brand identity to fuel growth and align with shifting consumer trends.
A maturing plant-based category, and increasing numbers of consumers taking note of UPFs within this category had driven the need to rethink. The brand’s original dairy-free positioning and messaging needed expansion to win over a wider audience. The evolution of the brand needed to hero the brand’s focus on the best ingredients and what it does have, rather than what it doesn’t.
The challenge was to support the business’ growth ambitions, by delivering a refreshed brand positioning and identity that shifts the focus from dietary labels to the natural qualities of the product. The coconut needed to be heroed as the main ingredient, with a nod to the existing brand, focused on retaining its loyal customer base, while also bringing new audiences in.
We delivered Brand Strategy, Identity, Illustration, Copy & Tone of Voice, Website (design & build), Digital Strategy and Campaign Platform.
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