Positive Culture: Launching a female founded consultancy who connects brands with culture.

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​Brands & Culture is a platform that helps brands connect with culture in an authentic and meaningful way. Hijinks created the logo, branding and developed a suite of brand assets to help with the brand launch and ongoing comms.

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The branding was designed to live everywhere that culture does, on street posters, billboards, in social media and even on skateboards - always being integrated into the environment itself and therefore becoming part of culture.

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The logo design was inspired by simple shapes that interlock to represent the B and C of the name. Bold, punchy colourways catch the eye and represent the brand part of the offering. We also developed a suite of playful icons that are an ownable play on pop culture.

CREDITS:

​​AGENCY: HIJINKS

Alicia Iveson - CEO & Co-Founder

Marc Allenby - CCO & Co-Founder

Tamryn Kerr - CCO & Co-Founder

BRAND: BRANDS & CULTURE

Josephine Andrews - Co-Founder

Charlotte Williams - Co-Founder

Vanessa Sawyerr - Co-Founder

Michelle Graves - Co-Founder

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