OBJECTIVE
+Launch three new fabric collections each year and build brand awareness with both homeowners and designers
STRATEGY
+Use Prestigious Textiles’ portfolio of imagery and in-house designers to create engaging, trend-led launch content to deliver compelling visual stories and exclusive insights to secure high-impact coverage in target media
EXECUTION
+Leverage press relationships within the interiors space to arrange exclusive gifting and in-person presentations at leading media houses for sensory exploration of the fabrics and designer access
+Align designs with editorial calendar features to secure long-lead opportunities such as designer interviews, double page spreads and front covers
ACROSS FIVE NEW COLLECTIONS:
+76 PLACEMENTS, 103 IMAGE INCLUSIONS
+2 FRONT COVERS
1 DESIGNER INTERVIEW IN PRINT & ONLINE
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