tonies®

BRIEF

tonies® is a children's audio entertainment brand known for its innovative, screen-free storytelling system. Ahead of their peak gifting season, Black Friday and Christmas, they aimed to boost awareness, consideration, and conversions on social media, aligning with their broader OOH and TV campaigns.

SOLUTION

NUSA developed a comprehensive full-funnel content campaign spanning Meta, YouTube, and TikTok. Our tailored approach began with an immersive session and collaborative brainstorming, enabling us to fully integrate into the tonies® brand world. From this, we created a social-first concept that addressed the everyday challenges of parenthood, positioning tonies® as a thoughtful solution. The campaign also highlighted key product benefits, such as promoting better sleep and screen-free play time.

• 20x Meta Ads

• 6x YouTube Ads 

RESULTS

“Working with NUSA has been a fantastic experience. Their organisation and speed of production made the entire process seamless, and their creativity brought our brand vision to life. They understood tonies® unique brand voice right from the start and delivered high-quality ads that perfectly captured our identity. The versatility of their work across platforms, from TikTok to YouTube to Meta, was particularly impressive, ensuring brand consistency while tailoring each ad for maximum channel impact.” - Elena Bennett, Growth Manager at tonies®