Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Reclaiming the narrative for Trans+ History Week 2025

By
Uncharted
Date Launched
May 5, 2025

The challenge:  At a time when Trans+ communities are facing increasing hostility create an uplifting moment that celebrates their heritage and reaffirms this simple truth: Trans+ people have always existed. 


Charting the course: Uncharted brought together team of LGBTQIA+ volunteers and allies from our community to produce a striking nationwide campaign ‘Always Been Here’. The Diversity Standards Collective also conducted qual-research with over 100 of the Trans+ community from across the UK to help steer the creative. The campaign included a series of powerful location-specific posters around the UK helping to surface overlooked and often untold histories of transgender people and cement that they have “always been here, always will be.”

The results: Since the campaign launch 49 MPs have signed an Early Day Motion in support of Trans+ History Week.

 “Too often, our stories are erased and distorted and our voices ignored, but Trans+ History Week exists to change that. Thank you Uncharted for standing with us, helping celebrate the rich heritage of Trans+ people and reminding the world that we've always been here. The campaign has helped boost visibility - but with purpose,power and joy. And crucially with our voices at the centre of it all”
Marty Davies (she/they), Founder of Trans+ History Week CIC

universal_tiny-hearts-6.png
london_thames-6.png
universal_chips-6.png
1746525660438.jpg
f22e59e2fca5d8f91e737deae50954b6.jpg
No items found.

Editor's Picks

Marketing's most scarce skill
Marketing's most scarce skill

A poll shows strategic thinking is in short supply in marketing and that industry conditions are making the problem worse

By
James Swift
September 25, 2026
'Future demand does not come from the category'
'Future demand does not come from the category'

Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.

By
James Swift
September 21, 2026
44% is the loneliest number
44% is the loneliest number

Solitary media consumption has risen considerably over the past 25 years

By
James Swift
September 18, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

'Future demand does not come from the category'
'Future demand does not come from the category'

Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.

Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
[email protected]
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.