Transforming Social Listening: AI-Powered Insights Without the Noise

How we built an intuitive AI-driven platform to simplify social listening and uncover real audience sentiment on our platform12 stack.

The Challenge

Most social listening tools overwhelm users with a flood of mentions, articles, and posts. The sheer volume of data makes it difficult to extract meaningful insights, and many platforms require specialist skills to navigate effectively.

This complexity prevents brands from quickly identifying the most important conversations shaping their reputation and industry trends.

The Insight

The rise of niche forums, review sites, and real-time social discussions means that important audience sentiment often exists beyond mainstream social media.

A tool that automatically surfaces and categorises relevant discussions across platforms like Reddit, Trustpilot, TripAdvisor, and Mumsnet would provide brands with an edge in understanding real audience perspectives.

The Solution

We developed Echo to cut through the noise and deliver only the most relevant insights.

Audience Watch – A daily AI-generated summary of your brand’s sentiment analysis, providing a clear snapshot of public perception.

Competitor Dashboard – Tracks all competitor social posts and online mentions, using AI to generate thought starters based on emerging trends.

Industry-Specific Data Extraction – Tailored insights based on sector-specific sources. For example, travel brands automatically receive the most-viewed TripAdvisor ratings to spot new trends in customer feedback.

Reddit & Forum Monitoring – AI scours platforms like Reddit and Trustpilot, identifying key discussions and categorising mentions based on sentiment (positive, neutral, or negative).

The Impact

By eliminating unnecessary noise, Echo makes social listening faster, more actionable, and accessible to all teams—without requiring specialist knowledge.

Faster insights – AI filters out irrelevant content, delivering only the most valuable discussions.

Enhanced competitor intelligence – A consolidated view of competitor activity provides strategic advantages.

Deeper audience understanding – Surfacing discussions beyond social media gives brands a richer perspective on consumer sentiment.

This next-generation approach to social listening ensures that brands focus on what really matters—gaining real insights, not just more data.

If you're interested in what Echo could do for your brand, get in touch.