(Trigger warning: SV)
In 2024, Typhoo had taken a radical new stance, to tackle sexual violence against women on tea plantations, through a transparent supply chain, assembly of a Fear Free Council to create operating standards and to empower women with legal support, resources and a helpline to call out this behaviour.
Typhoo asked us - as the brand mission and pack artwork had been created for launch, but nothing else of the brand world, to help bring this mission to life.
We created brand guidelines, tone of voice, content strategy (in partnership with Sprowt), campaign ideation and a scalable social media strategy and execution pulling in:
Strategy
Copy
Design
Content Creators
and more.
We delivered 50,000 impressions on social in an initial 5-6 months of starting to build up the content operating system but unfortunately had to stop due to the brand going into administration
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