Uber Eats | What Do We Call Them Now?

Date Launched

June 1, 2024

Growth Insight

Uber and Uber Easts have become well known in South Africa, but when Uber Eats began delivering more than just food, the brand struggled to communicate that they deliver more than just your favourite takeaway.

Creative Idea

To raise awareness amongst South African's about Uber Eats and their wider Grocery delivery offering, we developed a campaign that aimed at playing into the challenges people were experiencing...now that they offer Grocery deliveries, what do South Africans call the brand now?

Impact

+75% increase in Unaided Awareness of Uber Eats Grocery delivery service
Doubled Grocery Top of Mind Awareness
+28% increase in Association with Grocery
+10% increase in Grocery orders via Uber Eats app

Editor's Picks

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

By

Amar Chohan

June 12, 2026

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

By

Amar Chohan

June 9, 2026

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By

Amar Chohan

April 24, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.