Vimto: Find Your Different

Demonstrating the importance of a flexible, overarching comms platform, we have now celebrated the Vimto Spirit in various integrated campaigns targeting very different audiences.

We’ve given an ‘I See Vimto In You’ shout-out to teens wanting reassurance about doing their thing, and encouraged parents to ‘Find Your Different’, whether that’s their own or their kids, celebrating the refreshingly different in every touchpoint. Throughout the campaign we rewarded people who demonstrated this spirit – from those who clicked banners (when told not to) to access unique content, or those who looked when they shouldn’t in our immersive Vimto experience.