Since 2023, AELTC, the official organizer of the prestigious Wimbledon tournament, has trusted TXG as their experiential agency partner for their tentpole event, The Hill in New York.
Taking place in Brooklyn, NY, the multi-day tennis experience has garnered over 15,000+ attendees over the past two years, inviting tennis & sports fans alike to experience the magic of Wimbledon from across the pond with live matches playing on the big screen, quintessential British F&B, custom builds & photo ops, on-site programming and epic music performances from artists like British pop icons Mel C (aka Sporty Spice,) Nicole Scherzinger of The Pussycat Dolls and more.
On-site activations from Wimbledon partners have included brands such as Barclays, Stella Artois, American Express, Range Rover, ESPN, Babolat and more.
Results
7,000+ Total Attendees in 2024
50%+ Increase from 2023
Avg. Attendee Dwell Time of 2 Hours 22 Minutes
50 Minute Avg. Increase from 2023
First brand to ever activate under the Brooklyn Bridge
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