

Deepfakes, the 'AI stink', and the new economics of trust
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Why speed and efficiency alone won't survive the next two years

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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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A decade since launching from the floor of a freezing cold flat, ROAST has evolved from an SEO start-up into a full-service performance powerhouse, building lasting client trust through data, culture and integrity.