Dreams | Finding You a Bed That Loves You Back

Our first campaign for Dreams, the UK’s most-loved bed brand, has officially launched.

‘Finding You a Bed That Loves You Back’ marks the beginning of our partnership with Dreams as their lead strategic creative agency, since being tasked with creating a long-term brand platform to set them apart from their competition, last year.

Set to the iconic Queen track, the campaign sees Dreams' beds brought to life, each one longing to find ‘Somebody To Love’ and to give the best night’s sleep possible. The spot reinforces Dreams’ expertise, craftsmanship and commitment to helping every customer find a perfectly matched bed, supported by Dreams’ Bed Experts and Sleepmatch Technology.

Dan Appleby, our Managing Director, said:
“Beds longing to find ‘Somebody to Love’ so much so that they burst into a Queen anthem made us smile. It captures Dreams’ commitment to helping people find their perfect bed, the matchmaking skills of the Dreams Bed Experts, but the stars of the show are undoubtedly our talented beds. It's been great working on this campaign with an excellent team of clients, agencies and production partners to bring this idea to life. We wanted to bring a bit of playfulness and fun to a category often seen as functional, and we hope people fall in love with our charming, cushioned characters.

Dreams’ CMO, Jo Martin said:
“At Dreams, we understand the importance of finding a bed that is perfectly tailored to everyone’s individual needs. ‘Finding You A Bed That Loves You Back’ perfectly encapsulates our mission to help each and every customer find the right bed for them. By placing our beds and Bed Experts at the forefront of our new creative direction, we not only highlight the wide range of premium products available at Dreams but also showcase the exceptional expertise that sets us apart from our competitors.”

The campaign, which will roll out across TV, VOD, audio, social and sponsorship, was directed by Sye Allen, with production from re:production, animation from Mighty Giant, virtual production from Quite Brilliant and music production from GAS™ Music.