Ecover’s “Rewearing is Caring” campaign, developed by Manifest, transformed the launch of its new laundry capsules into a movement for sustainable living.
Rooted in Ecover’s mission to “Make Every Wash Less Wasteful,” the campaign encouraged consumers to wash less and care for their clothes better, highlighting how small, sustainable actions can have a significant environmental impact. At its core was a collaboration with Lily Cole, a supermodel and climate activist whose values perfectly align with Ecover’s sustainability ethos.
The impact of the Rewearing is Caring campaign on Ecover’’s brand journey was profound, showcasing the power of PR and brand storytelling in driving tangible results.
We helped established credibility via coverage on some of the most prominent titles such as The Guardian, Daily Express, The Handbook, LBC. Overall, we secured 72 pieces of coverage and sparked nationwide conversation on Reddit and TikTok. Most importantly, we stayed true to our mission of changing behaviour around laundry habits, one wash at a time.
.avif)
.jpg)
