Challenge:
The John Lewis Christmas ad is the most anticipated Christmas ad in the UK. Ahead of its highly anticipated launch, we were tasked with generating buzz and excitement through engaging and entertaining content that stops people in their scroll and cuts through the noise.
Context:
Everyone should be able to enjoy the festive period with John Lewis regardless of whether Christmas is a key event for them or not. We wanted to showcase the magic in every festive experience, regardless of size.
Connection:
We partnered with a network of 14 industry-leading creators to deliver inspiring and emotive content that engaged our target audience, ignited their festive spirit and placed John Lewis at the centre of Christmas across socials.
Creation:
From Black Friday, to decorating the tree, our creators tapped into a range of sub-traditions to drive awareness and excitement of John Lewis’ festive offerings and generate hype for the festive period.
Conversion:
Our creators delivered heartwarming and entertaining content that successfully reached existing and new audiences, with a reach of 2.97m (43% above KPI), and huge engagement figures at 227k – a monumental 278% above KPI, while ER at 9% was 81% above predicted.
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