Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Korev Festival Activation

By
onepointfive
Date Launched
June 30, 2023

We took a unique, sustainable approach in creating a modular festival experience for Korev, which was rolled out at multiple festivals across the UK.

Challenge

Korev is passionately dedicated to environmental protection. How could we create something sustainable and uniquely branded that thrives at multiple festivals across the UK?

Insight & Strategy

Drawing inspiration from Korev's 'Free-Spirit meets Cornish Soul' ethos, we focused on debris collected from Cornish beaches to craft a distinctive design language for the experience.

Solution

The activation's rustic aesthetic featured old fishing nets, plastic bottles, and surfboards, along with refurbished pallets and recycled coffee bags. This combination created a fully modular bar, seating areas, DJ booth, and entrance walkway, affording us multiple layouts based on the available footprint at each festival, covering up to a 600m² footprint, if needed.

Impact

The build received overwhelmingly positive feedback and was used in various forms at multiple festivals and Surfing England events throughout the UK. These assets continue to be utilised across a variety of festivals and activations, showcasing Korev's ongoing commitment to sustainability and creativity.

No items found.

Editor's Picks

The awards blind spot
The awards blind spot

Awards shape who gets seen, not just celebrated

By
Natasha Randhawa
June 6, 2025
Why ASOS, FT and Waitrose chose to go independent
Why ASOS, FT and Waitrose chose to go independent

Why the industry's best talent is walking away — and why smart marketers are choosing independents

By
Amar Chohan
May 23, 2025
Don't just buy influence. Build for it.
Don't just buy influence. Build for it.

Most brands can't copy Unilever's budget — but they can steal its intent.

By
Natasha Randhawa
May 23, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.