To captivate London’s fashion crowd, we transformed a winter evening into a vibrant, secret London garden, hosting an exclusive dinner at the Garden Museum with wild florals, fresh produce, and a ten-piece string ensemble to launch Longchamp's new 'Live Green!' collection.
Challenge
For the esteemed French leather goods brand Longchamp and the global unveiling of their Summer 2025 Collection 'Live Green, the task was to deliver the playfulness and beauty of summer in full bloom- in the middle of winter.
Insight & Strategy
Nestled throughout London are beautiful, magical botanical gems waiting to be discovered. Inspired by this notion, we wanted to transport guests from the winter into a playful take on a secret London garden brimming with colour and flavour. An idyllic setting for celebration.
Solution
We curated an exclusive, intimate dinner in central London in partnership with Skye Gyngell's Spring Restaurant, curating a menu which celebrated the beauty of the outdoors. Hosted at the iconic Garden Museum, a converted church venue, guests were immersed in wild overgrown florals spilling with soil while seated at elegantly long tables adorned with sculptural arrangements of fresh produce. A ten-piece string ensemble serenaded the evening, as exquisitely synchronised silver service presented each dish, creating a night full of magical moments, culminating in the unveiling of a decadent, bespoke dessert table.
Impact
We gathered a full house of London's entire fashion elite for an unforgettable immersive experience. ‘The most beautiful set up I’ve seen in a while’ ‘It’s been a while since a dinner has taken my breath away like this’.
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