PR | INFLUENCER | EVENT | CREATIVE
TRUTH
For most runners, marathon day isn’t just about the race — it’s about the ritual, the community, and the celebration that follows.
TOLD BOLDLY
To bring that spirit to life, GUNG HO supported New Balance’s The Runaway Pub — a London Marathon campaign that celebrated the social side of running.
We hosted a pre-race run with key media and influencers, managed event photography, food, goody bags and creative, and turned a pub into a runner’s hub.
The result? A moment that blurred the lines between PR, culture and community — and kept the New Balance story running long after the finish line.
IMPACT
Top-tier media and influencer attendance
High social engagement and live event coverage
Widespread PR reach across key titles
17.2M Total Opportunities to See
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