THE CHALLENGE
How do you create excitement amongst a younger audience for something as well-established as The Crown and celebrate the series as a whole?
SOLUTION
We created an influencer partnership with a difference. Royal Family is renowned for scandals, so, we decided to partner with the internet's most famous toy-based soap opera on TikTok, @SylvanvainDrama. Recreating the 10 of the most iconic Crown episodes in a never-before-seen way for fans and newcomers to enjoy the absurdity equally.
RESULTS
Over 11 million views across ten organic videos posted on TikTok & IG - equivalent CPM of £1.30)
Engagement in the millions and overwhelming positivity in the comments
Organic pick-up from Jonathan Van Ness, Chloe Fineman, Damian Hurley, Meg Bellamy
ACTION
The campaign was a digital magnet, with viewers on TT/IG watching an average of 35% of each video, a testament to content that was not just seen but savoured + 720,000 people watched the content through (TikTok)
The partnership was so successful that we went on to recreate it for three more Netflix show launches
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