We’ve worked closely in partnership with the lovely bunch at Startle as their retained agency for several years, highlighted by helping them achieve financial growth in 2020 by growing their EBITDA by an impressive 44%. At first, we were tasked with elevating this exciting start-up brand to rub shoulders alongside more established players in a saturated market. Since then, we’ve continued to support them in all manner of ways, executing fun, exciting and distinct tactics and activations, such as:
Research across company, competitors and customers
Brand positioning, identity, messaging, TOV & guidelines
Digital advertising, promotional and brand campaigns
PR stunts and event activations (including a Rory Sutherland air guitar cameo)
It all started with some extensive research including YouGov profiling to understand attitudes and behaviours within our core target segments, and proper diagnosis and resulted in an identity and tone of voice that really set them apart, allowing them to claim their own distinct position in the market based on a balance between being lovers of music and experts on tech, infused with a fun, approachable and energetic personality.
THE RESULTS
The bottom line, all the more staggering given the events and challenges of recent times, was that Startle achieved financial growth in 2020, growing their EBITDA by an impressive 44%.
Startle also get regular and hugely positive feedback from pitches as to the quality of the materials and distinct branding, giving assurances to any future client that enters into business with them.
We are building on the early successes of 2021 and working with Startle to continually push the boundaries and expectations of their market.
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