ROKA London

Department of Creativity (D.O.C)

Date Launched

August 1, 2021

Human truth: People carry their world in their bags.

"The stuff you put in your bag is not just stuff.

Not just your laptop, your promotion.

Not just your baby bits, your sanity.

Not just a diamond ring, your moment to bag 'the one'.

People carry their world in their bags.

And ROKA are with you every step of the way.

Always having your back. There to keep you looking good on the outside (even if it's chaos on the inside)."

We tapped into this insight and created a brand which continues to make ROKA London grow from strength to strength.

Since launch:

+nearly 400% between 2021 - 2023

D2C up 70% vs LY (2023)

Editor's Picks

Cannes Lions Admits It Was Never About Creativity

Why the festival's focus on the infrastructure underpinning creativity is exactly where it needs to be.

By

Amar Chohan

July 13, 2026

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

By

Amar Chohan

June 12, 2026

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

By

Amar Chohan

June 9, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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