ROKA London

brand positioning | brand identity | strapline | TOV | copywriting | design | social campaign

Human truth: People carry their world in their bags.

"The stuff you put in your bag is not just stuff.

Not just your laptop, your promotion.

Not just your baby bits, your sanity.

Not just a diamond ring, your moment to bag 'the one'.

People carry their world in their bags.

And ROKA are with you every step of the way.

Always having your back. There to keep you looking good on the outside (even if it's chaos on the inside)."

We tapped into this insight and created a brand which continues to make ROKA London grow from strength to strength.

Since launch:

+nearly 400% between 2021 - 2023

D2C up 70% vs LY (2023)