ROKA London

Department of Creativity (D.O.C)

Date Launched

August 1, 2021

Human truth: People carry their world in their bags.

"The stuff you put in your bag is not just stuff.

Not just your laptop, your promotion.

Not just your baby bits, your sanity.

Not just a diamond ring, your moment to bag 'the one'.

People carry their world in their bags.

And ROKA are with you every step of the way.

Always having your back. There to keep you looking good on the outside (even if it's chaos on the inside)."

We tapped into this insight and created a brand which continues to make ROKA London grow from strength to strength.

Since launch:

+nearly 400% between 2021 - 2023

D2C up 70% vs LY (2023)

Editor's Picks

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By

Amar Chohan

April 24, 2026

The death spiral

Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.

By

Amar Chohan

April 9, 2026

We're going to need a bigger brief

A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan

By

Amar Chohan

March 27, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.