From metabolic tracking to sleep analytics, our homes are increasingly embracing science and technology to benefit our wellbeing. Sonocea represents perhaps the most accessible opportunity yet to scientifically enhance our lives at home through sonic augmentation technology - providing an unparalleled impact on body and mind.
Developed by Dr Stephen Porges and Musician, Anthony Gorry, ‘Polyvagal Music’s’ existing brand essentially consisted of one asset doing a lot of heavy lifting and whilst the original name was literal, it struggled to really evoke anything from its audience.
We developed a new Unifying Strategic Proposition (USP) of ‘Life. Amplified.’ - not only a dynamic messaging mechanic but a north star for the visual identity where amplification and resonance became the key drivers for every design decision from the logo to art direction and beyond.
The result is a brand that unlocks the potential of sound to enhance and improve lives all over the world.
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