ADS & CAMPAIGN | PR & COMMS | SOCIAL & INFLUENCER
TRUTH
Swim culture isn’t one lane and Speedos aren’t just for elite Olympians. It’s pool squads, cold-water dippers, weekend triathletes and first-timers.
TOLD BOLDLY
We built community, not campaigns: launched The Outsiders Club, told outdoor-swim stories, and seeded product naturally. Powered Eco Collection with environmental creators, bridged fashion and lifestyle, and amplified athlete moments - moving Speedo from elite badge to everyday companion, online and IRL.
IMPACT
• Outsiders Club: 1.4m impressions; engagement +340%; +17.5k followers (+775%).
• Community active 4+ years; media Paid Social. Global deployment of assets
• Insights inspired Eco Collection, Wild Swim and lifestyle collabs (e.g., Folk).
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