ADS & CAMPAIGN | PR & COMMS | SOCIAL & INFLUENCER
TRUTH
Speedo’s Fastskin 2.0 wasn’t just another swimsuit — it was a technological leap. During the Paris 2024 Olympics, over half of all swimming medals were won by athletes wearing it. But innovation alone doesn’t make headlines. The challenge? Turning two weeks of Olympic dominance into a year-long global story.
TOLD BOLDLY
We at GUNG HO turned two weeks of Olympic glory into ten months of global impact.
Launching Fastskin 2.0, we positioned Speedo as the world’s most innovative swim brand spotlighting space-tech engineering and the all-female R&D team behind the suit.
From Olympic trials to Paris rooftops, we built stories around Speedo’s athletes and tech. Influencers, triathletes, and lifestyle creators tested the suits alongside Olympic legend Jazz Carlin, expanding the brand beyond elite swimmers.
Immersive events at London’s Moor Pool and the Speedo Café brought the media, fans, and athletes together transforming Speedo from a performance brand into a global cultural icon.
IMPACT
79.2% SHARE OF VOICE JAN-AUG 2024
90% SHARE OF VOICE JUL 25-AUG 11 (GAMES PERIOD)
8.1BN GLOBAL REACH
SPEEDO MEDIA CLINIC: 70+ MEDIA ATTENDEES; 50+ INFLUENCER ATTENDEES
SPEEDO CAFE EVENTS: 92% TIER 1 MEDIA
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