COMMUNITY | PARTNERSHIPS | CREATIVE
TRUTH
Wellness can often feel performative. What women actually want is a phone-down space to move and connect without judgment.
TOLD BOLDLY
To mark International Yoga Day, we co-created a retreat centred on connection, movement, and mindfulness – a space where the Sweaty Betty community could come together and live the brand's values off-screen. From concept to experience, every detail was designed with purpose – amplifying the new collection not through product-first storytelling, but through the women who made it their own.
IMPACT
253 PIECES OF ORGANIC CONTENT
2.5M TOTAL ORGANIC REACH
£76K EARNED MEDIA VALUE, +126% ROI









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