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SWEATY BETTY - CELEBRATING SISTERHOOD

By
GUNG HO
Date Launched
June 21, 2025

COMMUNITY | PARTNERSHIPS  | CREATIVE 

TRUTH

Wellness can often feel performative. What women actually want is a phone-down space to move and connect without judgment.

TOLD BOLDLY

To mark International Yoga Day, we co-created a retreat centred on connection, movement, and mindfulness – a space where the Sweaty Betty community could come together and live the brand's values off-screen. From concept to experience, every detail was designed with purpose – amplifying the new collection not through product-first storytelling, but through the women who made it their own.

IMPACT

  • 253 PIECES OF ORGANIC CONTENT

  • 2.5M TOTAL ORGANIC REACH

  • £76K EARNED MEDIA VALUE, +126% ROI

Women practicing outdoor yoga together in coordinated activewear during a Sweaty Betty session.
Elegant outdoor dining table setup with candles and floral centerpieces at a Sweaty Betty wellness retreat.
Yoga mats and canvas tents arranged outdoors for a morning Sweaty Betty retreat session.
Group of women in child’s pose during an outdoor yoga class wearing Sweaty Betty outfits.
Mirror with motivational text “What does your ultimate look like today” inside a chic Sweaty Betty wellness space.
Four women smiling after a Sweaty Betty yoga class, holding reusable water bottles and wearing activewear.
Woman stretching outdoors beside modern orange fitness props, wearing green Sweaty Betty activewear.
Colorful Sweaty Betty inflatable pool floats arranged by a swimming pool in a sunny outdoor setting.
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