Wholesome Market - Making the Health Aisles at Supermarkets Obsolete

Wholesome Market sets itself apart from the pack by becoming a community brand that only sells the good stuff.

Wholesome Market was born out of the belief that nutritious and natural high-quality products should not be exclusive, is making healthy eating more affordable. 

Operating as a membership model, Wholesome Market removes the middlemen and traditional retail markups, allowing them to pass on these savings to their members.

But as cost of living rises and as the big supermarket brands get better at delivering convenience, we along with our creative partner Universal Favourite needed to help position Wholesome Market as a new way to shop. This was more than just healthy food. Wholesome Market is a member platform for the best healthy and sustainable products in Australia.

The Challenge

When convenience has become convention. And savings the currency of the times. What can we do to make Wholesome Market the new way we shop for healthy and sustainable groceries?

The Solution

The power of a brand is in what makes it genuinely different and interesting.

For Wholesome it was the simple truth that they would only sell products that are good for you, our community and the planet. Because there is no bigger impact on our health and the health of our planet than the way we eat and the everyday products we buy.

So we would have a new mission. To make the health food aisle at Coles and Woolies obsolete.
The same way Netflix changed our relationship with TV, we would be the much needed addition to every Australian’s grocery shop.

We would become the only place Australians can access the best eco-health products at wholesale prices.

We would create a…

Wholesome Revolution