We make noise-cancelling advertising. Too much advertising everywhere is just noise. We make work that cuts through.
The Orange Panther Collective operates as "a small orange speedboat rather than an oil tanker," winning major clients by combining big agency thinking with the nimbleness established brands crave.
Every healthy brand and agency relationship is built on an aligned vision to make the most effective work, and a commitment to be an objective and supportive partner. Simon's role is to make sure we always stay true to our end of the bargain.
With 20 years in the industry working at some of the biggest global agencies, from M&C saatchi to Leo Burnett, via AMV & ENGINE, before leaving to set up the OPC, Simon cut his teeth working with the likes of McDonald’s, Guinness, the IOC, the BBC and Red Bull.
Whatever media a brand needs to utilise, Nigel’s role is to ensure that the creative expression of the strategic focus is both visually compelling and persuasive, to make sure that its audience notices and cares about it.
He has lead the creative departments of Ogilvy, Leagas Delaney, TBWA and AMV, and created campaigns for the likes of Bollinger, Guinness, Penfolds, Audi and The Economist. His work has made him one of the industry’s most awarded copywriters.
Too much of the advertising everywhere is just noise. It shows up, but it doesn’t do as much as it should to connect to people.
So we make sure there’s always a carefully considered, powerful strategy, alongside compelling creative thinking, in everything we do.
Because that’s the only way that advertising works.
Properly.
With decades of experience in some of the biggest and best global advertising agencies, from Ogilvy to AMV BBDO to Leo Burnett to Publicis to TBWA to both Saatchi agencies, helping grow some of the most successful brands in the world, we blend the expertise, rigour and craft from our past with the energy, agility and cost efficiencies of our present independent agency model.
And while we’ll always put effectiveness before the shiny trinkets of industry awards, we are backed by more recognition from the most respected industry bodies in the world than most, if not all, of the UK’s other independent agencies. Including 142 D&AD pencils, 8 Cannes Lions, 4 IPA effectiveness awards as well as multiple British Arrows, Clios and so on, for brands like Guinness, McDonald's, KFC, The Economist, the BBC, Red Bull, the Olympics, Sainsbury's, Audi, Patek Philippe, Penfolds wine, Bollinger, The Guardian, RNLI, P&), Nissan, Jeep, Waterstones, RSPCA and more.